real transforms enterprise physical presence, anywhere on the planet.

Hila leads real's mission to transform how enterprise real estate teams manage data, documents, and decisions through AI. A seasoned operator with a track record of building products customers love, she brings a rare combination of financial rigor, product instinct, and marketing expertise to everything she builds.

Before founding real, Hila spent over twelve years at ZoomInfo, joining as Vice President of Marketing and rising to Chief Marketing & Product Officer. In that role, she led the company's marketing and product organizations through its growth into a publicly traded company serving more than 30,000 customers. Prior to ZoomInfo, she held financial leadership roles at Brooks-Keret and Giza Singer Even, Israel's largest investment banking firm, where she advised major public and private companies.

She holds a CPA designation and a degree from Bar-Ilan University. Hila currently serves as a Board Member at NinjaOne.

Nir leads the technological vision behind real's AI-driven platform for real estate. With a career defined by building high-impact products from the ground up, he brings deep expertise in distributed systems, AI, and scalable software architecture.

Prior to founding real, Nir served as CTO of ZoomInfo for over seven years, where he oversaw a global engineering organization and drove the company's product roadmap and technical strategy. His earlier work includes co-founding ONDiGO, a mobile CRM platform that was acquired by Gong.

He holds a B.Sc. in Electrical and Computer Engineering from Ben-Gurion University.

A builder at heart, Nir is passionate about using technology to solve complex, real-world problems and creating products that fundamentally change how industries operate.

Tal oversees real's go-to-market strategy and day-to-day operations. She brings a rare dual fluency in marketing and operations, combining a data-driven approach to growth with the operational discipline required to scale.

Before joining real, Tal spent nearly a decade at ZoomInfo, where she rose from Marketing and Product Operations to Chief Marketing Officer. In that role, she led the company's global marketing organization, driving brand strategy, demand generation, and product-led growth across international markets.

Prior to ZoomInfo, she held product management roles at KBIS for five years.

She holds a degree from the College of Management Academic Studies.

Leeron brings over 15 years of financial leadership experience spanning M&A, fundraising, and business operations. He has built and scaled finance organizations through periods of rapid growth while helping companies navigate complex strategic and operational decisions.

Before joining real, he served as SVP of Finance at Guesty, where he built the finance department from scratch, led five funding rounds totaling $404 million, and supported the company's growth from 30 to over 900 employees.

He began his career at Ernst & Young and holds an MBA from the Recanati Business School at Tel Aviv University.