What is site selection software?

Site selection software evaluates candidate markets and sites against the criteria that drive performance for your format: demographics, competition, traffic, trade area overlap, and cost of occupancy. It ranks them and shows the reasoning behind each ranking. The decision stays with your team. The software’s job is to make sure the list they decide from is the right one.

Does this replace our market planning team?

No. It narrows the field and keeps the analysis current so your team spends its time on candidates worth the attention. Which markets to enter, which sites to visit, what terms to accept, and when to walk away all stay with the people who have done it before.

How is this different from a foot traffic or demographics platform?

Those platforms score a candidate against external market data. REAL also reads the leases and occupancy costs already in your portfolio, so a candidate is priced against what comparable space costs you today and mapped against the trade areas of locations you already run.

Can I see why a site scored the way it did?

Yes. Every ranking opens to its inputs: which data produced it, how each criterion was weighted, and what changed since the last read. Adjust a weight or a threshold and the ranking recomputes immediately, so an analyst can defend the recommendation with the working shown.

Is our portfolio data secure?

REAL runs in a single tenant on your data, SOC 2 Type II and ISO 27001 certified, and your data is never used to train any model. Critical decisions require human approval before any action is taken.

For real estate, market planning, and expansion teams

Shortlist the markets worth your capital, with the math to prove it.

Every candidate market scored against your parameters and the leases you already hold, continuously.

Get a dedicated demo

Rank every candidate against the criteria you actually use.

Today, 12:45 PMSite Selection

Format, trade area, demographic floor, competitive tolerance, cost ceiling. Write your criteria down once and REAL screens every market against them, then keeps the ranking current as conditions move.

Site Selection · Q3 screen

Top candidates

Atlanta · Midtown

Demographics A · Competition B · Traffic A

Match 92

Denver · RiNo

Demographics B · Competition A · Traffic A

Match 88

Austin · South Lamar

Demographics A · Competition C · Traffic B

Match 81

47 markets screened · 12 clear your threshold

An AI site selection expert that reads every market, scores every candidate, and shows the math behind each ranking.

Your team decides where to go
REAL makes sure the shortlist it decides from is the right one

Your team decides where to go
REAL makes sure the shortlist it decides from is the right one

An AI site selection expert that reads every market, scores every candidate, and shows the math behind each ranking.

Rank every candidate against the criteria you actually use.

Site Selection · Q3 screen

Top candidates

Atlanta · Midtown

Demographics A · Competition B · Traffic A

Match 92

Denver · RiNo

Demographics B · Competition A · Traffic A

Match 88

Austin · South Lamar

Demographics A · Competition C · Traffic B

Match 81

47 markets screened · 12 clear your threshold

Price every candidate against the space you already lease.

Market data tells you what a trade area looks like. REAL also reads your own leases, so a candidate arrives priced against what comparable space actually costs your portfolio today.

Comparable occupancy cost

Atlanta Midtown

Your Peachtree lease

2,900 sq ft · expires 2028

$32.40 / sq ft

Your Buckhead lease

3,400 sq ft · expires 2027

$38.10 / sq ft

Candidate asking rate

$41.00 / sq ft

14% above your portfolio comparable

See the overlap with locations you already run.

A strong market can still be the wrong site if it draws from a store you already own. REAL maps candidate trade areas against your existing footprint before the decision reaches committee.

Trade area overlap

Denver RiNo

Store 214 · LoHi

1.8 mi · same daypart profile

22% overlap

Store 087 · Downtown

3.1 mi

9% overlap

Net new households

68,400

Cannibalization risk · moderate

Open any score and see exactly what produced it.

A ranking you cannot audit is a ranking you cannot take to a capital committee. Every score opens to its inputs and weights, and changing a parameter recomputes the list in front of you.

Score detail

Atlanta Midtown · Match 92

Daytime population 41,200

grade A

weight 25%

Competitor density 3 / 1 mi

grade B

weight 20%

Occupancy cost index

grade B+

weight 30%

Traffic count 28,400 ADT

grade A

weight 25%

Recomputed 14:02 · 9 inputs · adjust and rerun

What the software settles, and what your team settles.

This split is the whole design. A tool that claims the second column is selling something no expansion team should buy.

Division of labor

The software settlesYour team settles

Which markets clear your parameters

Whether the market is one you want to be in

How candidates rank against each other

Which candidate is worth a site visit

What comparable space costs across your leases

What you are willing to pay

Where a candidate overlaps a trade area you run

Whether that overlap is acceptable

The order to work the list in

The deal

Carry the shortlist into a live transaction.

A selected site still needs proposals, negotiations, approvals and a signed lease. REAL carries the site evaluation, occupancy assumptions and supporting information into Transaction Management, where teams can compare offers and track the deal through execution. Once the lease is signed, its governing terms become available to Lease Administration.

Site Selection
Preferred property and evaluation
Transaction Management
Negotiated terms and approvals
Lease Administration
Executed lease and obligations

One agent is powerful.
A suite is transformative.

Each REAL agent is an expert in its domain, built to share context and act on what the others know. The more agents work in your portfolio, the more complete each one’s view of it becomes, and the stronger every decision your team makes.

FacilitiesRight issue. Right owner. Right action.Connect asset condition, service history, contracts, work orders and site context to prevent failures and route the work that needs attention.Explore Facilities

ConstructionCatch the gap before it becomes cost.Connect drawings, standards, estimates, bids, scope, contracts and project history from first plan through final cost.Explore Construction

Portfolio StrategyRun the portfolio decision across every location.Combine economics, leases, physical feasibility, operations, market context and external constraints to rank what to do next.Explore Portfolio Strategy

Lease AccountingFrom ASC 842 to every lease-related payment.Maintain lease accounting, validate CAM and rent changes, control payments and trace every calculation back to the governing source.Explore Lease Accounting

Lease AdministrationTurn every lease term into action.Keep rights, obligations, dates, notices and recoveries current across the full lease portfolio, with the governing clause attached to every action.Explore Lease Administration

FAQ

Site selection software evaluates candidate markets and sites against the criteria that drive performance for your format: demographics, competition, traffic, trade area overlap, and cost of occupancy. It ranks them and shows the reasoning behind each ranking. The decision stays with your team. The software’s job is to make sure the list they decide from is the right one.
No. It narrows the field and keeps the analysis current so your team spends its time on candidates worth the attention. Which markets to enter, which sites to visit, what terms to accept, and when to walk away all stay with the people who have done it before.
Those platforms score a candidate against external market data. REAL also reads the leases and occupancy costs already in your portfolio, so a candidate is priced against what comparable space costs you today and mapped against the trade areas of locations you already run.
Yes. Every ranking opens to its inputs: which data produced it, how each criterion was weighted, and what changed since the last read. Adjust a weight or a threshold and the ranking recomputes immediately, so an analyst can defend the recommendation with the working shown.
REAL runs in a single tenant on your data, SOC 2 Type II and ISO 27001 certified, and your data is never used to train any model. Critical decisions require human approval before any action is taken.

Initial agents live in two weeks.

Start with one or two high-value workflows, connect the required data and documents, measure the result, then expand across domains.

A tailored onboarding for every enterprise.
Fitted to how you actually work.
Continuous support as your portfolio evolves.

Get a dedicated demo

Shortlist the markets worth your capital, with the math to prove it.

An AI site selection expert that reads every market, scores every candidate, and shows the math behind each ranking.

An AI site selection expert that reads every market, scores every candidate, and shows the math behind each ranking.

Rank every candidate against the criteria you actually use.

Price every candidate against the space you already lease.

See the overlap with locations you already run.

Open any score and see exactly what produced it.

What the software settles, and what your team settles.

Carry the shortlist into a live transaction.

One agent is powerful. A suite is transformative.

FAQ

What is site selection software?

Does this replace our market planning team?

How is this different from a foot traffic or demographics platform?

Can I see why a site scored the way it did?

Is our portfolio data secure?

Initial agents live in two weeks.

One agent is powerful.
A suite is transformative.