For real estate, market planning, and expansion teams
Every candidate market scored against your parameters and the leases you already hold, continuously.
Why it matters
Your team decides where to go. REAL makes sure the shortlist it decides from is the right one.
1.2B
sqft of enterprise operations run on REAL
8M+
tasks completed across enterprise portfolios
14%
physical operations savings across portfolio
Format, trade area, demographic floor, competitive tolerance, cost ceiling. Write your criteria down once and REAL screens every market against them, then keeps the ranking current as conditions move.
Atlanta · Midtown
Demographics A · Competition B · Traffic A
Denver · RiNo
Demographics B · Competition A · Traffic A
Austin · South Lamar
Demographics A · Competition C · Traffic B
Market data tells you what a trade area looks like. REAL also reads your own leases, so a candidate arrives priced against what comparable space actually costs your portfolio today.
Your Peachtree lease
2,900 sqft · expires 2028 · §4.1
Your Buckhead lease
3,400 sqft · expires 2027
Candidate asking rate
A strong market can still be the wrong site if it draws from a store you already own. REAL maps candidate trade areas against your existing footprint before the decision reaches committee.
Store 214 · LoHi
1.8 mi · same daypart profile
Store 087 · Downtown
3.1 mi
Net new households
A ranking you cannot audit is a ranking you cannot take to a capital committee. Every score opens to its inputs and weights, and changing a parameter recomputes the list in front of you.
Daytime population 41,200
grade A
Competitor density 3 / 1 mi
grade B
Occupancy cost index
grade B+
Traffic count 28,400 ADT
grade A
| The software settles | Your team settles |
|---|---|
| Which markets clear your parameters | Whether the market is one you want to be in |
| How candidates rank against each other | Which candidate is worth a site visit |
| What comparable space costs across your leases | What you are willing to pay |
| Where a candidate overlaps a trade area you run | Whether that overlap is acceptable |
| The order to work the list in | The deal |
This split is the whole design. A tool that claims the second column is selling something no expansion team should buy.
The moment a site is signed, its terms and dates land in Lease Intelligence without anyone rekeying them. The comparables that priced the decision come from the same place.
LOI signed · Denver RiNo → Lease Intelligence
Critical dates and options now tracked
The REAL Suite
Each REAL agent is an expert in its domain, built to share context and act on what the others know. The more agents work in your portfolio, the more complete each one’s view of it becomes, and the stronger every decision your team makes.
Site Selection
Site selection software evaluates candidate markets and sites against the criteria that drive performance for your format: demographics, competition, traffic, trade area overlap, and cost of occupancy. It ranks them and shows the reasoning behind each ranking. The decision stays with your team. The software’s job is to make sure the list they decide from is the right one.
No. It narrows the field and keeps the analysis current so your team spends its time on candidates worth the attention. Which markets to enter, which sites to visit, what terms to accept, and when to walk away all stay with the people who have done it before.
Those platforms score a candidate against external market data. REAL also reads the leases and occupancy costs already in your portfolio, so a candidate is priced against what comparable space costs you today and mapped against the trade areas of locations you already run.
Yes. Every ranking opens to its inputs: which data produced it, how each criterion was weighted, and what changed since the last read. Adjust a weight or a threshold and the ranking recomputes immediately, so an analyst can defend the recommendation with the working shown.
REAL runs in a single tenant on your data, SOC 2 Type II and ISO 27001 certified, and your data is never used to train any model. Critical decisions require human approval before any action is taken.
See how REAL scores candidate markets against your parameters and the leases you already hold.